The Growing Journalist Shortage in Telugu Media
Despite the large number of journalism and mass communication graduates in Andhra Pradesh and Telangana, Telugu media houses are witnessing a significant shortage of professional journalists. While universities and private colleges continue to offer degrees, diplomas, and post-graduate programs in journalism, many students are reluctant to pursue careers in mainstream media.
Why Young Journalists Avoid Telugu Media Jobs
A majority of journalism graduates prefer public relations (PR) jobs in corporate companies, attracted by higher salaries and better working conditions. Another segment of students prepares for competitive government exams, seeking long-term job stability. In contrast, Telugu media houses struggle to provide job security, financial stability, or growth opportunities, making them less appealing to young professionals.
The Role of Caste, Creed, and Bossism in Hiring
One of the major reasons for the scarcity of journalists in Telugu media is the dominance of caste, creed, and regional affiliations in hiring practices. Instead of recruiting based on educational qualifications and talent, media houses often prioritize candidates with strong caste ties, personal relationships, or direct links to media owners. As a result, genuine talent is overlooked, and many skilled journalists are either sidelined or denied opportunities.
Lack of Job Security and Poor Work Conditions
Even for those who manage to secure a job in Telugu media, working conditions are far from ideal. Journalists often face:
- Low salaries and irregular payments
- No increments or career progression
- Absence of weekly offs and paid leaves
- Uncertainty regarding long-term job security
Such conditions discourage many young journalists from staying in the industry, leading to a growing exodus.
The Shift Towards Independent Platforms
Frustrated with poor treatment in traditional media, several journalists are now creating their own platforms. Many are starting YouTube channels, digital news portals, e-papers, and independent websites where they can report without corporate or political interference. These alternatives provide not just creative freedom but also financial independence, as digital journalism opens new avenues for revenue through advertising and sponsorships.
Conclusion: A Crisis That Needs Reform
The scarcity of journalists in Telugu media houses is not due to a lack of talent but because of systemic flaws—including caste-based hiring, exploitation, and absence of job security. Unless media houses reform their recruitment policies, improve work conditions, and reward genuine talent, the industry risks losing more professionals to corporate jobs and digital platforms.
The future of Telugu journalism depends on nurturing young talent, ensuring fair practices, and restoring credibility to an industry currently plagued by favoritism and neglect.
